FREELANCE CREATIVE LEAD
delivering CAMPAIGNS ON TV, TIKTOK, AND EVERYTHING IN-BETWEEN.
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SLOGGI / BRAND CAMPAIGN
Making innovative underwear relevant to tiktoking Gen Z by partnering with creator communities.
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LILK / IDENTITY & BRAND PROPOSITION
Launching alternative milk with a tasty dose of nostalgia.
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CALLIER / VALENTINES CAMPAIGN
Giving Swiss chocolate authenticity on Valentines day by quizing couples on “real” moments.
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ABSOLUT / BRANDED CONTENT
Shaking up the conversation on cocktails with a queer vodcast.
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MICROSOFT / IDENTITY & DIGITAL EXPERIENCE
Getting time poor CEOs to tune into a digital transformation & AI event, spoiler, it retained 80% of the audience for the whole stream.
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SUN / BRAND POSITIONING & TV CAMPAIGN
Humanising the the science of dishwasher tablets by focusing on the test of life.
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HALIFAX / BRANDED CONTENT
Playing the game of “adulting” with millennials to gamifying the topic of mortgages.
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UNITED AIRLINES / SOCIAL CAMPAIGN
Reminding empty nesters that connections, old and new, are at the heart of travel.
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KNORR / TVC
Tempting a nation of ‘meat and two veg’ to make mouthwatering meat-free meals.
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KFC / PRODUCT LAUNCH SOCIAL & EXPERIENTIAL
Rewarding students who slowed down for fast food with a new pulled chicken burger.
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