KFC / Pulled chickeN
We launched KFCs newest menu item Pulled Chicken by encouraging fast food fans to take things a little slower. We created a buzz online and toured the UK in an airstream rewarding those who engaged.
We invited influencers (the likes of burger lad) and super fans to try the product first with our handcrafted packages. In the weeks building up to the launch, we built momentum on social channels with hints that teased what the new product might be.
Launching a campaign hub with a competition entry mechanic, we got hungry uni students to tweet for a visit from our airstream.
As we took to the road, our hashtag trended across the UK and our Facebook & Twitter feeds were flooded with UGC.
