microsoft / pivot
Microsoft wanted a webcast about digital transformation, so we created an experience like no other: Pivot-Cast. The event offered six experts, three simultaneous conversation and infinite insights on the future of business. This platform gave time poor CEOs the power to pick and switch streams, finding the perspective that was most applicable to their business.
To convey the effects of the event we created a brand world in which seemingly 2d shapes morphed and contoured into fantastical shapes, showcasing what a small switch, or pivot in your actions could do to your business.
Using this brand world we created a range of provocative social and digital drivers to push registration on a bespoke landing page.
Casting an impressive range of influential speakers, from different backgrounds in the tech and business world we built a bespoke set in an industrial studio in Copenhagen and streamed the gripping conversation live.
We retained 80% of business leaders for the whole webcast and this one hour live stream created a humongous amount of content that we then cut down into various forms of content.
