SLOGGI / we move
sloggi wanted to capture Gen Z’s attention, we did this by putting community at the heart of an influencer led campaign. This global brand campaign harnessed the positive effects of group movement, creating a huge suite of assets for six new launches across Tiktok, Instagram, Facebook, Press and Instore.
Instead of using traditional underwear models we cast three authentic social communities, The Majorettes, Flying Steps and Super Ceramics to showed off the joy and comfort of moving together.
We kept the strong community feel going on behind the camera too with a consistent crew, with talent from the fashion world: Director & Choreographer Alexandra Green, Photographer Danika Magdelena and Illustrator Ewa Mos. We also created new tracks upcoming artists to give the right feel.
