SENSODYNE / READY FOR EVERYDAY
Telly ads featuring dentists lead people to think of Sensodyne as medicine for sensitivity flare ups, so we created the social platform Ready for Everyday which aligned dental care with holistic wellbeing, and got people to use Sendodyne on-the-daily.
Creating immersive long form content with credible wellness Influencers nicsnutrition and madeleine_shaw_ on Facebook & Instagram as well as snappier posts with tips for food, exercise and mental health.
Partnership content with Women's Health magazine in which experts share personal stories and knowledge.